CPC vs CPM vs CPA vs CPD + CTR
Advertising Basics CPM (Cost Per Mille) CPM rates apply when calculating the cost of 1000 impressions (The cost of an ad to be seen by 1000 users) CPC (Cost Per Click) also known as PPC (Pay Per Click) rates apply when calculating the cost of 1 click. CPA stands for Cost Per Aquisition or Action, […]
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